LANMAI TYRE & DOUBLESTAR Launch Premium HORIZON PCR Tyres

LANMAI TYRE is proud to announce its groundbreaking collaboration with DOUBLESTAR, a Qingdao-based state-owned enterprise under municipal governance, to launch HORIZON - a new mid-to-high-end Passenger Car Radial (PCR) tire brand. This strategic partnership marks a significant leap in our evolution from specializing in Truck and Bus Radial (TBR) tires to establishing premium offerings in the PCR segment.

The HORIZON series embodies three core competitive advantages:  

1. State-Backed Quality Assurance

As a state-owned enterprise, DOUBLESTAR brings robust technical resources and stringent quality control systems to this partnership, ensuring HORIZON tires meet the highest industry standards.  

2. Professional Team from KUMHO  

Leveraging the technical prowess of South Korea's KUMHO Tires - globally renowned for high-performance PCR solutions - the HORIZON series integrates cutting-edge tread pattern design and compound formulation technologies. This collaboration ensures driving performance comparable to international premium brands.  

3. Premium Raw Materials Commitment

HORIZON tires are manufactured using 100% virgin rubber compounds, with a strict prohibition on recycled materials. Our material selection process adheres to the same rigorous specifications employed by luxury automotive OEMs.  

The HORIZON series will initially focus on 16-20 inch rim diameters, targeting mid-sized sedans and premium electric vehicles. Comprehensive testing shows 15% improvement in noise reduction and 12% enhanced wet grip performance compared to mainstream competitors. 

While LANMAI TYRE has built its reputation on durable TBR products, HORIZON represents our commitment to delivering sophisticated PCR solutions that prioritize ride comfort and handling precision. This launch positions us to compete in China's premium tire market while maintaining our competitive edge in commercial vehicle segments.